The Wisconsin Tourism Federation has recently decided to amend its nomenclature to the Tourism Federation of Wisconsin, after they learned that their acronym – which they’ve proudly been using since 1979 – was identical to a piece of rude vernacular in common use on the Internet.
The main WTF at work here seems to be why they’d pass up a perfectly good marketing opportunity like this… after all, the Federated Union of Colorado, Kansas, Wyoming, Idaho, and Texas Spelunkers aren’t given such a silver platter.