Daily breakfast televisual docu-feast GMTV came into the news today after one of its presenters blurted out that in the name of political correctness, Britain’s capital should be referred to in as passing-a way as possible in morning broadcasts so that the programme doesn’t give the impression that they’re preoccupied with the place.
GMTV presenter Clare Nasir has revealed that bosses have issued a diktat telling her and colleagues not to focus too much on London in case viewers from other parts of the country complain about favouritism.
She said: “Almost all the weather programmes are broadcast out of London, but you will rarely find weather presenters saying the word ‘London’.”
Presumably from now on – in order to protect the delicate sensibilities of people living on farms and not make anyone feel like their town is any less important – the big city in the southeast which is home to approximately 7 million people will only be insinuated about, at best. As to quite why there’s this much ruck about weather forecasts, which are typically wrong anyway, is anyone’s guess.
[thelondonpaper]