With cod being so expensive, some UK supermarkets have decided to offer a cheaper-but-equally-tasty substitute fish, in the form of Pollack. The trouble is this fish harbours negative connotations for the English (the article is unclear what the connotations are, although it may be safe to assume it’s for status reasons rather than “pollack” being a rude word), so the great saviour of the exercise turns out to be marketing: call it something different, and the punters won’t be embarrassed to ask for it at the fish counter.
Therefore, choosing the French name for a roughly similar fish of the same family, the British public can hold their heads high and request to be sold a fillet of Colin.
“Image really is everything; so to help Colin stand out on-shelf we’ve used bold, bright colours and a design that is cheekily inspired by another well-known pollack (artist Jackson Pollock).”
[well spotted, Puzzler]